ABSTRACT
Chapter 7 addressed the implementation stage of the strategic planning
process (SPP), and this chapter discusses the evaluation and control aspects of
it. Once the strategic choice decisions have been made, the strategic plan has
been formulated, and the strategy has been implemented, there is still
a crucial decision needed to ensure long-term success. A strategic evaluation
and control process needs to be decided on and installed so that the
organization can monitor performance and take corrective action if needed.
Strategic evaluation and control needs to be a continuous monitoring process
throughout the formulation and implementation stages of the SPP. This
is necessary so that problems during those two stages can be addressed right
there and then. Strategic evaluation and control is defined as the process
of evaluating strategic plans and monitoring organizational performance so
that actual performance can be compared with desired performance and
corrective action taken if needed.
