ABSTRACT
In this chapter, we examine several interesting topics that will help form
the basis for a useful framework in which strategy formulation must be
considered. While some of the terms used may be new in the context of
thinking about corporate strategy, the concepts are probably not. Much
of the popular press and media coverage of business organizations today deal
with several of these issues on a continuing basis. Indeed, as our discussion
will illustrate, business has come under some considerable criticism as a result
of the feeling by many that they have not been given a sufficient amount
of consideration. To varying degrees, these issues cut across a wide area of
stakeholder concerns. Depending on your particular view of how business
ought to be conducted, you may perceive some of these issues to be
controversial. Regardless, though, they are issues that must be addressed
within the context of an organization’s strategic approach.
