ABSTRACT
Ask many in the mobile phone industry what will keep the revenue of the main operators growing in the coming years, and you just might hear ‘content, content, content’. Paradoxically this is also the biggest challenge for service providers as, no matter how good the content, if it is not distributed effectively it is unlikely to catch the eye of consumers – and if they can’t see it, they simply can’t buy it. The content market is currently flourishing, with the Wireless World Forum predicting that the mobile games market will climb to $1.93 billion in 2006, so the opportunity to make money from mobile content is there – but how do you take advantage of it, and how do you get your content delivered to the user’s mobile device?
