ABSTRACT
In the past few years there has been a definite shift towards the acceptance of paid listings as being the best way to get listed on a search engine. Inktomi was the first major search engine to provide a paid listings service, and all the major search engines now offer this system, where payment of a fixed sum guarantees that your website will be spidered and listed on that engine. Paid submission to sites makes good sense, even if there are a few obvious loopholes and problems. However, real search optimization should not be neglected in the place of paid listings.
