Continuous improvement

On an individual level, the search for continuous improvement appears to be part of our genetic conditioning. Just as fish developed legs and lungs in order to improve their chances of survival by moving onto the land, so today we seek to improve our personal situations by: ■

gaining more qualifications

■

moving into a bigger house

■

making more friends

■

achieving promotion

■

boosting our reputations

■

impressing the boss.