ABSTRACT
Learning objectives After reading through this chapter you will be able to:
■ Differentiate between events in terms of size, scope and type of event ■ Identify a range of factors that differentiate events from more traditional ongoing
business enterprises ■ Discuss the management of events in terms of the creative and organizational
attributes of organizers ■ Describe contemporary strategic approaches to human resource management ■ Differentiate between the different groups of people comprising the event workforce ■ Discuss the emergence of event management as a profession.
