ABSTRACT

Marketing has a list of technical terms as long as your arm.This chapter deals with some of the terms that have scratched on my eardrums over the years,with some explanations to help your own ears feel less stressed. Cash cow https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780080463766/a2b55156-5fa6-4132-84f2-2584c02a6279/content/page_191_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>