ABSTRACT
O’Toole and Mikolaitis (2002), in their text on corporate event project management, note that the expansion of the event industry is a result of this change. New events are needed to launch products: new conferences and seminars are needed to educate the market and new festivals are needed to reposition towns and regions in the marketplace as the national economy changes. Government departments are not immune from this. The UK Government organized a number of conferences and meetings during the 2005 UK Presidency of the European Union, for example, the UK Presidency Better Regulation Conference targeted at senior business leaders, ministers of EU countries with an interest in regulation, European Commission representatives and members of the European Parliament.
