ABSTRACT
Silvers (2004a) refers to the six dimensions of an event experience which lead from the first impressions before arrival through to the last perception on departure, the dimensions being marketing materials, transport and entrance, atmosphere and decor, food and beverage, entertainment, and amenities and souvenirs. This chapter analyses the staging of an event according to these elements. It demonstrates how these elements revolve around a central event theme. The type of event will determine how important each of these elements is to the others. However, common to the staging of different events are the tools: the stage plan, the contact and responsibility list and the production schedule. Silvers (2004a, p. 2) uses the term professional event coordination to cover ‘the integrated implementation of all the operational and logistic requirements of an event, based on the scope of event elements included in the event design’.
