ABSTRACT
Learning Objectives ■ Know the meaning of design and how it is applied to planned events. ■ Be able to apply principles of psychology, sociology and other disciplines to
event design. ■ Understand how to use various design tools in terms of the event:
– setting (site and venue) and atmosphere – theme and programme (including performers, participants and programmic
elements of style) – services (service quality; staff and volunteers as ‘the cast’) – consumables (gastronomy; gifts).
