ABSTRACT
Strategy matters in entrepreneurship, but good ideas, in isolation, are inadequate – making things happen and implementing strategic ideas is a crucial element. In this chapter we look at how strategies are created, how they form, how they are implemented and how they are changed. We explore strategic positioning in relation to value-building opportunities and we consider how established organisations can promote and sustain growth through corporate entrepreneurship. Here we focus on intrapreneurship, the encouragement of internal entrepreneurs. We conclude with a section on strategic weaknesses. The points raised here are then explored in greater detail in the stories we feature in Chapters 4 and 5.
