ABSTRACT
(These matrices are relevant to many situations, not just design) https://www.niso.org/standards/z39-96/ns/oasis-exchange/table">
What is physically there?
Biography: past to future
Mood
Ideals, core spirit-values
What is the material situation?
How did it come to be like this?
How do people feel about things?
How can we encapsulate the essence of the situation?
Where is this leading?
OR
Through what sequence of experiences do we meet this?
Example: evaluating a business
Assets and accounts
Track-record
Good-will and employee-relations
Mission-statement
Future tendencies (including competitors)
