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Chapter

Industrial, business-to-business FMCG and services marketing

Chapter

Industrial, business-to-business FMCG and services marketing

DOI link for Industrial, business-to-business FMCG and services marketing

Industrial, business-to-business FMCG and services marketing

ByMarketing Knowledge

BookCIM Revision Cards: Marketing Planning 04/05

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Edition 1st Edition

First Published 2004

Imprint Routledge

Pages 14

eBook ISBN 9780080546711

ABSTRACT

INDUSTRIAL, BUSINESSTO-BUSINESS FMCG AND SERVICES MARKETING LEARN ING OUTCOMES

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