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Chapter

Evaluating communications’ effectiveness

Chapter

Evaluating communications’ effectiveness

DOI link for Evaluating communications’ effectiveness

Evaluating communications’ effectiveness

ByMarketing Knowledge

BookCIM Revision Cards: Marketing Communications 04/05

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Edition 1st Edition

First Published 2004

Imprint Routledge

Pages 10

eBook ISBN 9780080546674

ABSTRACT

EVALUATING COMMUNICATIONS’ EFFECTIVENESS LEARN ING OUTCOMES

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