ABSTRACT
You should have considered implications from the employment and marketing side. For
example, the increasing numbers of working wives is filling the gap left by declining numbers
of school-leavers. (Women represented 46 per cent of the workforce in 2006 and with immigra
tion contributed the majority of employment growth). This allows flexible staffing using part-time
hours but demands changes in personnel policy as a result. Working wives alter the times of
peak shopping hours and increase the demand for convenience and frozen foods.
