Unit 1 Introduction to marketing planning

The Marketing Planning module within the Professional Diploma, formerly known as the

Advanced Certificate, has a very clear focus and is based upon four key elements overall:

1. The marketing plan and its organizational and wider marketing context (15 per cent)

2. Marketing planning and budgeting (20 per cent)

3. The extended marketing mix and related tools (50 per cent)

4. Marketing in different contexts (15 per cent).