ABSTRACT
The main skill or business competency areas which are being developed in this section and are
likely to be examined:
o To develop appropriate structures and frameworks to identify appropriate information
requirements to define and structure marketing related business problems. o To be able to critically evaluate different analytical perspectives which will lead executives
to gain a better understanding of their external and internal environment within the specific
context of their industries and setting thus placing them in a better position to make better
informed decisions potentially leading to minimize risks and uncertainty. o To promote a strong marketing orientation to influence strategy formulation and
investment decisions. o Specify and direct the line marketing process.
