ABSTRACT
Your answers should vary because the motivations and requirements of the different product
categories are individual. But, for example, the benefit of going to a grocery retailer may be
convenience, value for money, etc. The retailer gains enhanced profit and increased share-
holder value. A professional qualification will offer you increased knowledge and hence self-
confidence as well as greater professional standing. The awarding body makes some profit but
also safeguards the quality of the profession and its long-term reputation.
