ABSTRACT
A useful metaphor is the Regatta® of Sogeti, The Netherlands, shown in Figure 9.1. The slogan used is ‘Speed (effectiveness) and efficiency through balance and cohesion’.
The metaphor goes like this:
• Speed (effectiveness) is crucial – the overall aim is to win, and you win by being the first (fastest) across the finish line. In a BPM project/organization, the aim is to focus on realizing benefits from the business processes.
