ABSTRACT
SWOT is a very flexible tool and can actually be applied at a number of different levels: organisational, departmental, product, operational, project and even individual. Consider the example of the mobile phone company you looked at in the previous theme, summarised in Table 4.7. From the PESTLE analysis, you already
know something about the opportunities and threats. A possible SWOT analysis for this company is provided in Table 5.1.
