ABSTRACT
In the previous chapter the product on offer to the tourist or that was likely to appeal to the tourist was examined – the chapter looked at the supply of the product. This chapter, and the next (Chapter 7), continue with this examination of supply. Both the arts and tourism are seeking to attract customers. They may have different objectives and different types of organization and different strategies but their interests and activities overlap in arts-related tourism (see Figure 6.1). In this chapter the product and the arts–tourism relationship are examined from the point-of-view of the arts organizations and arts managers (the left-hand half of Figure 6.1). (In the next chapter, Chapter 7, the point-of-view shifts to the other element of supply – the tourism industry – the right-hand half of Figure 6.1.)
