ABSTRACT
In relation to the question ‘Where are we now? ’, it is useful to know how resources have been utilized and with what returns. To this end, it helps to think of the organization as a bundle of projects or activities. This is relevant whether the organization is large or small, commercial or noncommercial, engaged in manufacturing or service rendering. Typical projects might be defi ned as:
■ Reformulation and relaunch of product X
■ Continued market success with service Y
■ The successful development and launch of project Z.
