ABSTRACT
Everywhere we go people want to know who we are, where we come from… Learning Outcomes
Upon completion of this chapter the reader should be able to:
Consolidate their understanding of sport public relations and communication
Understand and appreciate the role that fans and supporters’ groups play in sport public relations and communication
Think about fans and supporters as a strategic sport public relations and communication tool
Appreciate that sport business would cease to function without the support of fans and supporters
