ABSTRACT
Discuss the need for information in marketing management and its role in
the overall marketing process.
As the Industrial Revolution took hold in the 18th and 19th centuries,
the ports of the world were full of ships loading and unloading goods from all
around the globe. The industry that insured much the risk associated with
this trade was based in Edward Lloyd’s coffee house in Tower Street in
London, first mentioned in February 1689 in the London Gazette. The
exchanges as they became known essentially exchanged information. Cus-
tomers of Lloyd would exchange gossip, rumour and evidence on shipping,
ports and even acts of piracy. This would enable them to evaluate and assess
the level of risk which would affect their investments.
