ABSTRACT
This chapter introduces corporate strategy and its main elements in H&T
organizations. It discusses how different corporate strategies could add value
internationally. The chapter also reflects on different approaches to corpo-
rate strategy-namely, portfolio and competence approaches. Additionally,
the chapter explains how H&T organizations can create and sustain the
multibusiness advantage, and it illuminates the complexities of developing
corporate strategy at the international level. In particular, it explores the
potential roles of the corporate centre and its relationship with strategic
business units (SBUs). The core tension between coordination and respon-
siveness is highlighted and discussed.
