ABSTRACT

First Published in 1990. Although commercially available in the United States for more than a decade, videocassette recorder (VCR) sales continue to rise. This volume contains some of writing about video. Although several of the chapters continue to address the very important questions raised in the previous two generations of VCR research, the authors here have sought to explore how the VCR fits into a larger social and cultural framework.

chapter |6 pages

Introduction

part I|66 pages

The Relationship of VCRs to Other Media Industries: Competition, Cooperation, and Confusion

part II|71 pages

The Relationship of VCRs to Theoretical Frameworks: Testing, Extending, or Maintaining Existing Media Theories

part III|66 pages

The Relationship of VCRs to Individual Behavior and Use Patterns: Individual Expression, Collective Identity, and Social Patterns