ABSTRACT
Advances in information technology (IT) have been phenomenal for several decades, but no matter how exciting technological advances may be, IT would not play the role it does today if business had not formed around it. So the strong development of IT consists of two parallel tracks: strides in actual technology and an evolution of IT-related businesses. In a mutual dependence, IT business relies on technological development, but its value-adding applications are also what brings the technology into use and motivates further development. In this chapter, the focus is on the business context that is required in order for a sustainable business to be established, rather than technological developments per se.
