ABSTRACT
This chapter focuses the emergence of market studies as an interdisciplinary field committed to both disrupting the disciplinary separation of the economic from the sociological and distribution of economic action seriously. The social sciences and in allied disciplines like management, organization studies and marketing, the material world, as reasserted within Science and Technology Studies (STS) and Actor-Network Theory (ANT), has taken a new priority. James pragmatism admits private fact as evidence. Economies and markets can be analysed as the outcome rather than the foundation of socio-technical material practices the approach has reinvigorated empirical research. MacKenzie remarks of establishing a causal relationship between the use of a mathematical pricing model and the formulation of market devices accepts that market events have multiple causes that cannot be traced to single devices. Consumption has figured as the necessary terminus of impeccably conceived political economies of production of the promotional technologies demanded by the structural logic of the commodity-form.
