ABSTRACT
Research and Analysis The term research is not confined to white-coated technicians in a laboratory. Those involved in the communication professions engage in research every day. Coupled with research is analysis-using critical thinking when obtaining measurable facts or data and asking “What does it all mean?” when confronted with information of any type. Research and analysis allow hunches to be compared to reality, combining into a thought process of forming and answering questions to eliminate as much uncertainty and bias as possible.
