ABSTRACT

As a media writer, your aim should be to use words not to impress but rather to express. That is, don’t write to show off. Indeed, writing that draws attention to itself is probably more showy than effective. Rather, try to create expressive writing that gives pleasure to your readers by helping them absorb information, gain insight, and explore ideas. Good media writers use language to present sophisticated information and ideas so that casual readers can understand and appreciate them.