ABSTRACT
The most radical green business option is to develop innovative new business models that are intrinsically green, either to replace a conventional product/service or to facilitate greener behaviour in your customer base. For example, the rise of the MP3 player and online music sales has slashed the carbon involved in creating and distributing (and wasting) CDs. 1 Car clubs reduce the numbers of cars on the road and shift the cost away from the purchase price and towards a ‘per km’ basis.
