ABSTRACT
Figure 14.1 shows my model of the maturity of sustainability practices in organizations. The ultimate aim is the full integration of sustainability into every part of the business – many of the interviewees in this book refer to sustainability being ‘in the DNA of the organization’. The stages don’t have to be followed sequentially, on the contrary it is often better to aim for the full integration level from wherever you are at present, avoiding the baggage of the less effective approaches.
