ABSTRACT
The world is producing more food than ever to feed more mouths than ever.1 For the better off there are more food and beverage product choices than it is possible to imagine – globally 25,000 products in the average supermarket and more than 20,000 new packaged foods and beverages in 2002 alone.2 Yet for many people there is a general feeling of unease and mistrust about the
producing and consuming food generate political and policy crises and are regular fodder for media coverage. In addition, along with the food production successes of the past 40 years in reducing famine, hunger continues hand in hand with excess. The optimism of the 20th-century food policy planners that, with good management and science problems associated with food would disappear, has not been fulfilled. Food’s capacity to cause problems has not lessened.
