ABSTRACT
As we have seen in previous chapters, renewables have only been able to conquer a limited number of market segments, such as solar heating for outdoor swimming pools (2.1) and multi-family dwellings, wind power in good locations, and Solar Home Systems in the Third World (3.3). In other cases, proper policies (especially feed-in tariffs) and changes in the general business environment are needed to attain the required growth levels. Wherever solar energy is not yet competitive with other energy sources, it pays to conduct marketing campaigns to raise awareness about the additional environmental benefits of expanding renewables.
