ABSTRACT
Today, the corporate citizenship test is being applied to more andmore parts of the business. As corporate citizenship becomes increasingly significant in terms of policy commitments and practices, there are growing calls for proof from all stakeholders — customers, employees, suppliers, governments, communities, and indeed, shareholders. Shareholders, of course, want to know what are its financial bottom-line effects. But other stakeholders are also increasingly concerned about the business case, rightly seeing this as a measure of the viability of corporate citizenship. Even the most anti-business lobby realizes that virtuous but uncompetitive companies will not stay the course. The business case, in short, counts.3
