ABSTRACT
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
TABLE OF CONTENTS
part |6 pages
Guest Editorial
part |40 pages
General Issues Topics in Health Care Marketing
part |46 pages
Marketing Tools in Health Care
part |20 pages
Marketing Research
part |26 pages
Advertising
part |86 pages
Marketing Applications And Case Studies