ABSTRACT
It’s an obvious truth that the relationship between fashion and consumption
conflicts with sustainability goals – although, like the elephant in the room, it’s
so obvious that it’s often overlooked. We shop for clothes addictively and are
trapped by record levels of credit card debt. The pressure to constantly re-
formulate identity instigated by changing fashion trends feeds insecurity and
rising levels of psychological illness. The products themselves exploit work-
ers, fuel resource use, increase environmental impact and generate waste.
