ABSTRACT
Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travellers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 brochure requesters suggest that in general brochure requests are marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures.
