ABSTRACT
Over the decades, the news release became a mainstay of public relations writing, though that is changing. Today, proportionally fewer people read newspapers than in previous generations; more than one-third of American households do not even subscribe to a newspaper. Television news attracts at most two-thirds of Americans aged 18 to 35. Many people, particularly younger and college-educated Americans, get their news through the Internet, though much of this is from the websites of mainstream newspapers, television networks, and news agencies.
