ABSTRACT
With globalization and the rise of English as a global language, theorists and practitioners in English language teaching (ELT) are increasingly aware of the need to attend and adapt to local semiotic landscapes, particularly in expanding circle countries (Kachru & Nelson, 1996). The issues of semiotic globalization and localization are relevant in Japan, a hub for English as a foreign language (EFL) education and a media-rich, global cultural exporter. They are also important in tourism, a prodigious enterprise of signs, and like EFLa well-known site for observing the complex dynamics of the global and the local.
