ABSTRACT
To discuss why the analysis of both qualitative and quantitative data is extremely important in research and in the application to market and marketing strategy.
To delineate the difference between raw data, data prioritization, and data analysis.
To provide an understanding of the concept of frequency.
To recap the measures of central tendency, the median or the mode, and the mean.
To explore the concept of normal distribution and asymmetric distributions.
To discuss the concepts of the normal curve and standard deviation.
To present some standard tests for quantitative data.
To look at different techniques for the analysis of data.
