ABSTRACT
To define pricing and its linkages to positioning, image, and perceived value.
To delineate the breakeven analysis process and application of intuitive judgment.
To identify the rationale for short-run and long-run pricing strategy.
To describe the cost-plus theory and its application in selling down.
To explain the concept of selling up and some general circumstances under which the technique may be applied.
To summarize the use of the inflation rate plus factor.
To explain how analyzing market segments can help maximize revenue.
