ABSTRACT
Because your firm has existed for several years does not mean that it is well-known within the business community in general or among prospective clients specifically. If your firm is relatively young, you can assume that very few have heard of it. Most senior executives and many public relations directors tend to have only a vague knowledge of the counseling firm community. In fact, some companies know so little about the extent and variety of available firms that they turn to the Yellow Pages when seeking a counseling firm. (Buy at least a boldface listing for your firm.)
