ABSTRACT
Use of or visitation to assets is an integral component of cultural heritage management. Forming an innate part of most management plans, the promotion of use fosters an understanding of its values and its context in the sociocultural heritage of a community and engenders greater community support for the further conservation of valuable tangible and intangible assets. Among other goals, presentation, therefore, aims to encourage visitors to value heritage assets now, to support keeping them for the future (Goulding 1999; Lowenthal 1998). To do this properly, the right assets need to be selected and highlighted, while measures for their commodification have to cover the needs of as broad an audience as possible.
