ABSTRACT
Are you prejudiced? It is a simple question, but its many potential answers highlight the complexities underlying how prejudice is conceptualized and assessed. What do we mean by prejudice? Does being opposed to afrmative action mean I am prejudiced? Can I be prejudiced and be unaware of it? These are some of the many ambiguities inherent in conceptualizing, and hence, measuring prejudice, that must be addressed before posing some form of the “Are you prejudiced?” question.
