ABSTRACT
Chapter 7 discussed feasibility analysis. This chapter focuses on writing a social venture plan. Both the feasibility analysis and the social venture plan are parts of the pre-planning stage of a new social venture. This chapter is organized into four sections. The first section presents a brief overview of business plans as commonly understood in commercial entrepreneurship. The second discusses the wisdom of writing a business plan. In so doing, it presents the two sides of the argument on business plan writing. One side advocates the benefits of business plan writing, whereas the other suggests the process is almost worthless. The third section focuses on the development of a social venture plan. Although similar to a regular business plan, the social venture plan has some particularities insofar as it focuses on addressing social needs. The fourth section provides guidelines for presenting a social venture plan to an external audience.
