ABSTRACT
Much of the literature on innovation represents an attempt to analyse changes that have already occurred, and such studies are based on historical descriptions of more or less unplanned change. From such accounts models are abstracted of the way in which the process occurred, and strategies are further drawn up in order to demonstrate how such a process might, in fact, have been accelerated. It becomes increasingly clear that we need to adopt controls similar to those applied in strictly scientific experiments. In this way we shall get to know considerably more about the dynamics of change in relation to a given innovation, when viewed from its genesis to its full adoption.
