ABSTRACT
Some posters repeat the name of the thing advertised and nothing more. This method is only generally favoured upon gigantic hoardings. The assumption seems to be that if the words “Daily Telegraph” or “Owbridge's Lung Tonic” are printed in letters twenty feet high, importance is lent to them, or is it desirability? But does size produce forcibility or suggest importance? Does a megaphone make what a man shouts interesting?
