ABSTRACT
I began Chapter 8 with a simple metaphor, ‘daft as a brush’. This odd, yet ordinary phrase is a minute instance of the ceaseless creativity in human language, just one of its ‘endless associations’. Such images are at the heart of our language-use. They enhance our rhetorical powers and suffuse that strangely occurring mental state we call the imagination, something made as much by the unconscious as the conscious mind.
