ABSTRACT
Often a paper about advertising begins with the assertion that the American public is “bombarded” each day by a large number of advertising messages. (Dr. Britt's foregoing article quotes several of these numbers, ranging from 117 to 484.) Other papers emphasize not the bombardment, but the “filter” which blocks out, say, 90 percent of the total. It makes a great difference where you put your emphasis when you are trying to convey something about the power of advertising.
